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Support for diversity and inclusion or simply opportunistic 'rainbow-washing'? What does corporate use of the iconic PRIDE rainbow mean for the credibility of an iconic symbol?

Patent analytics can provide valuable insights into current risks and future trends across all types of industry sectors, including the mining and retail of diamonds, as François Grange illustrates.

A brand’s use of colour can be a strong identifying element, but registering colours as trademarks remains a challenge. Léa Chenain offers some advice.

Novagraaf’s Chantal Koller on how businesses can adapt their trademark registration strategies to make best use of the opportunities offered by the EU trademark system.

Businesses that manufacture and export their branded products out of China are advised to protect their trademarks in the country following a recent ruling by the Chinese Supreme Court.

Within nine months of the publication of the grant of a European Patent (EP), any person may file an opposition at the European Patent Office (EPO). It’s important to consider carefully the scope of any claim filed as part of an opposition or appeal procedure.

In Brompton Bicycles, the Court of Justice of the EU (CJEU) ruled that products that are shaped in such a way as to obtain a technical result are eligible for copyright protection. Casper Hemelrijk outlines the implications.

​​​​​​​We often see opportunistic trademark applications during significant world events, but the Black Lives Matter movement has also thrown a light on racist and racially insensitive branding forcing real change.

The R&D process requires considerable investment in both time and money but, in the rush to market, it can be difficult for teams to identify those innovations that are of most value for protection as patents. Novagraaf’s Innovation Capture service and new dedicated portal ‘Novaneo’ have been designed to help companies to achieve this goal.

As of 22 May, France’s PACTE law introduced new requirements to examine inventive step. Eric Enderlin outlines the changes and their implications for patent holders.

​​​​​​​This year's World Gin Day falls on Saturday 13 June with virtual events planned around the world. Vanessa Harrow explores the IP that accompanies our favourite tipple.

A robust anti-counterfeiting strategy is crucial for all brands as the trade in fakes continues to grow. To mark this year's World Anti-Counterfeiting Day, we set out advice on how to get started.