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The number of countries joining the Madrid System for international trademark registrations continues to grow, with Chile and Cape Verde the latest to deposit instruments of accession. Applicants will be able to designate the countries in their international trademark registrations (IR) as of July this year.
Have you ever thought about using a well-known painting or work of art as a trademark? It is a strategy that has proved successful in the past, as illustrated by Nestlé’s adoption of the Johannes Vermeer painting Milkmaid. However, there are a number of pitfalls that must first be identified and overcome, as Volha Parfenchyk explains.
On 1 June 2022, Novagraaf's Luke Portnow and Thomsen Trampedach's Markus Rouvinen provided useful take-home points and experiences on implementing smart solutions to current IP challenges in private practice and in-house.
Non-fungible tokens (NFTs) became a hot topic and a potential cause of panic for many IP owners at the beginning of the year. Could the arrival of NFTs and the growth of the virtual herald a revolution for IP rights.
The joint study released in March also discusses how the COVID-19 pandemic has exacerbated existing problems by opening new opportunities for illicit trade.
If you registered your brand name as a trademark, you can oppose the (more recent) use of a similar name for similar products and/or services if that use could cause confusion among the relevant public. To exercise your trademark rights, you must first monitor and identify for conflicting use.
Businesses and their trademark departments need to react quickly to new global and digital challenges today if they are to secure their brand for the future.
Brands routinely find creative and innovative ways to generate new customers or retain existing ones. A notable recent example of this has been the use of sub-brands to branch out into the same or a new market without jeopardising the parent brand’s existing position. Laura Morrish discusses the trademark implications.
Oppositions to EU trademark applications that included the word ‘Rocky’ have been rejected on the grounds that any likelihood of confusion with the titular film character has been neutralised by the obvious conceptual differences.
On 24 February 2022, our experts discussed how to effectively manage an international trademark portfolio with the new (virtual) world challenges through the corporate lens, with speakers from GrandVision (AM session) and Luxottica (PM session).
Domain names play an important role in the sales and marketing activity of any organisation, but the IP implications of registering and managing online channels can be easily overlooked, especially if responsibility sits outside the IP department with marketing and/or IT teams. We set out points to consider when seeking to align domain name registrations with trademark rights.
Music app Spotify has successfully opposed the registration of the trademark ‘Potify’ by marijuana app Potify on the grounds of dilution by blurring and tarnishment. Julia Schefman examines the US Trademark Trial and Appeal Board ruling and asks whether the outcome would have been any different under EU law.