Frouke Hekker

Manager Novagraaf Academy

Amsterdam office

Frouke Hekker works at Novagraaf as Manager of the Novagraaf Academy. In this role she is responsible for (a.o.) the group-wide internal training programme. Frouke is also in charge of the Knowledge Management department, Novagraaf's internal knowledge centre in the field of intellectual property.

Career history

Frouke studied Media & Entertainment Management (2007, Inholland University of Applied Sciences) as well as Law (2012, University of Amsterdam) and specialised in intellectual property law with a master's degree (LLM) in Information Law (2012, University of Amsterdam). After several years in the film industry and the legal profession, she joined Novagraaf in 2014. Frouke completed the professional training Benelux Trademark and Design Attorneys (BBMM) in 2017.

Work highlights

Frouke's daily activities include coordinating and providing internal education (focused on both legal content and skills) and organising client seminars. She is responsible for recording and communicating changes in IP legislation worldwide internally. Frouke regularly contributes to various newsletters and publications for Novagraaf's clients and IP magazines/platforms.


Frouke is a member of the BMM.


  • Dutch
  • English

Areas of expertise

  • Trademarks
  • Designs
  • Copyright
  • Trade names
  • Domain names

Latest Insights

News & opinion

Trademark opposition success for Air France KLM in Flying Blue trademark case

Air France KLM has successfully brought EU trademark opposition proceedings on the grounds of likelihood of confusion for the trademark ‘Flying Blue’ and the domain name, as used for the airline's frequent flyer programme. Frouke Hekker outlines the EUIPO ruling and explains how likelihood of confusion is assessed.

By Frouke Hekker,
Trademark opposition success for Air France KLM in Flying Blue trademark case

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