New perspectives on intellectual property
Look at your IP through a new lens. Novagraaf combines law firm know-how and capabilities with the innovations and efficiencies of a global IP service provider.
Welcome to Novagraaf
Connecting IP perspectives
Looking to take your approach to IP management to the next level? Partner with us to benefit from business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.
About us
A global network of specialists
330+
IP professionals
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Leading trademark representative in the EU, with the most EUTMs and IRs under management at EUIPO and WIPO
30,000+
Clients around the world
Our latest thinking
News & opinion
Public policy, morality and Johann Wolfgang von Goethe
Such has been the success of the comedy movie Fack ju Göthe, its production company sought to register the title as a word mark. Casper Hemelrijk examines the public policy and morality objections within both the European and Benelux trademark contexts.
Hot topics
Bootleg booze: The threat of counterfeiting in the drinks industry
The trade in counterfeit alcohol threatens the safety of those that consume it, as well as the reputation of the rightful brand owner. In this article, we assess the threat and set out tools for protection.
News & opinion
Brazil joins Madrid System for international trademarks
Brazil’s accession to the Madrid System, on 2 October this year, is good news for businesses that operate globally/in the Americas.
Hot topics
International trademarks: Is the Madrid System right for you?
The Madrid System for the international registration of marks offers brand owners the opportunity to apply and maintain protection for trademarks in 105 countries via one single procedure, in one language and one set of fees.