New perspectives on intellectual property
Look at your IP through a new lens. Novagraaf combines law firm know-how and capabilities with the innovations and efficiencies of a global IP service provider.
Welcome to Novagraaf
Connecting IP perspectives
Looking to take your approach to IP management to the next level? Partner with us to benefit from business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.
About us
A global network of specialists
330+
IP professionals
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Leading filer of international trademark rights at WIPO
30,000+
Clients around the world
Our latest thinking
News & opinion
Lessons to learn from brand rebrands
Choosing a new company or brand name can breathe new life into an enterprise; on the other hand, not all consumers embrace change. Trademark Attorney Claire Jones sets out points to consider when assessing whether a rebrand is right for you.
Hot topics
IP in M&A: Merging corporate brands
When businesses merge with or acquire other businesses, the challenge for IP professionals doesn’t stop once the associated rights have been securely transferred across. There is also the question of how to brand the newly merged business, and its products and services.
Hot topics
Patent annuities: when and what to renew
When budgets are tight, IP expenditure will naturally come under scrutiny, with patent annuity payments often one of the first areas to be identified for cuts.
Hot topics
A view to a kill
Can a global brand name limit its life? It's easier said than done, writes Claire Jones.