New perspectives on intellectual property
Look at your IP through a new lens. Novagraaf combines law firm know-how and capabilities with the innovations and efficiencies of a global IP service provider.
Welcome to Novagraaf
Connecting IP perspectives
Looking to take your approach to IP management to the next level? Partner with us to benefit from business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.
About us
A global network of specialists
330+
IP professionals
1
Leading filer of international trademark rights at WIPO
30,000+
Clients around the world
Our latest thinking
Hot topics
Managing the uncertainty: Preparing for Brexit
So much of Brexit is up in the air, including the date when the UK’s exit from the EU will even occur. We summarise what we know so far, and how businesses should prepare.
Hot topics
Trademarks: More than a description
Marketing teams and their legal advisers naturally differ in their approach to brand name creation. The former often preferring product names that their more risk-averse legal colleagues consider too ‘descriptive’ from a trademark perspective. How do you find the right balance?
Hot topics
Domain name management: Brexit and the .eu
We previously covered the need for businesses to establish a clear and consistent strategy for registering and renewing domain names. For UK businesses with .eu domain name registrations, 29 March 2019 (‘Brexit day’) adds a further deadline.
Hot topics
Is it time to rationalise your domain name portfolio?
Domain name management usually sits outside the IP department with marketing and/or IT teams. Those departments may have been schooled in the need to consult the IP team as part of the domain name registration strategy, but what about decisions as to ongoing maintenance, gaps in protection or decisions to lapse registered domains?