New perspectives on intellectual property
Look at your IP through a new lens. Novagraaf combines law firm know-how and capabilities with the innovations and efficiencies of a global IP service provider.
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Connecting IP perspectives
Looking to take your approach to IP management to the next level? Partner with us to benefit from business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.
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A global network of specialists
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IP professionals
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Leading trademark representative in the EU, with the most EUTMs and IRs under management at EUIPO and WIPO
30,000+
Clients around the world
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News & opinion
Israel, Samoa and Vietnam join International Design system
In September 2019, it was announced that Israel, Samoa and Vietnam deposited instruments of accession to the international design system at WIPO. Last year, Canada, Belize and San Marino also joined.
Hot topics
The central role of employee training for GDPR compliance
Integrating the GDPR into the daily life of a business is a far from obvious matter. Developing employees’ awareness of the GDPR and training them to apply it to their daily work is a key element of the process. Anca Draganescu-Pinawin explains why.
Hot topics
Who owns the IP in a meme?
You can’t escape memes on social media these days, so it’s no surprise to find that corporations are beginning to get in on the act.
Hot topics
Non-traditional trademarks: A sign of the times?
Applications for non-traditional trademarks, such as sounds, smells and motion marks, make up only a small percentage of annual trademark applications in the EU. However, their importance is beginning to grow.