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Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.

As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.

Generative AI systems are often trained with protected works. At the same time, they are used to produce content (images, text, music, videos...), so what are the implications for the copyrights of the creations provided to the system and those it creates? Nathalie Denel offers the Swiss perspective on copyright protection and AI.

From the URS to the UKDRS, there are several protocols for resolving domain name disputes, depending on the top-level domain in question. Marc-Emmanuel Mellet introduces the different procedures and explains when they apply.  

It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.

By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.

Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.

The Uniform Domain Name Dispute Resolution Policy (UDRP) provides rights holders with the ability to challenge domain name registrations that infringe their brand and trademark rights on a specific range of generic and country-code Top-level Domains.

Find answers to frequently asked questions about domain name protection, registration, domain names and trademarks, domain name management services and how to handle domain name disputes.

The UK Intellectual Property Office (UKIPO) has recently updated its customer service standards, outlining key performance metrics to ensure efficiency and transparency in handling IP applications and disputes. However, with waiting times getting longer and longer, Mona Asgari offers advice for applicants on navigating the UKIPO trademark backlog.

The EU patent system has changed! We explain how to select the optimal European patent protection strategy for your market needs, budget and business objectives.

On 8 December 2024, the EU Design Reform package finally entered into force. Volha Parfenchyk explains what the changes mean for design owners in the EU.