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The rapid dissemination of AI-generated images in the style of the famous Japanese Studio Ghibli on social media will probably not have escaped your attention. This new trend raises some important legal and ethical questions about generative AI and copyright, as Gaëlle Andrieu explores.
As the popularity of esports and gaming has grown, so have associated legal issues, including those related to IP law. Alban Radivojevic explains how the newly established International Games and Esports Tribunal (IGET) is expected to assist.
The '2024 Review of Notorious Markets for Counterfeiting and Piracy' by the US Trade Representative (USTR) reveals some positive developments in anti-counterfeiting by e-marketplaces but an alarming rise in the sale of counterfeit medicines by illegal online pharmacies.
The EU Artificial Intelligence Act (EU AI Act) establishes the first-ever horizontal regulatory framework dedicated to AI within the European Union. Catherine Caspar outlines the purpose and parameters of the ambitious regulation.
Discover what conscious acquiescence is and how it may impact your ability to enforce your rights against any younger trademark registrations you have tolerated.
Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.
As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.
Generative AI systems are often trained with protected works. At the same time, they are used to produce content (images, text, music, videos...), so what are the implications for the copyrights of the creations provided to the system and those it creates? Our expert offers the Swiss perspective on copyright protection and AI.
It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.
By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.
Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.