Keep up to date by subscribing to our newsletter Perspectives.
The Madrid System for the international registration of trademarks allows brand owners to apply and maintain protection in 124 countries via one single procedure, in one language and one set of fees. However, levels of protection can vary and the process is not without its shortfalls.
In response to a 2019 CJEU decision on collective marks, INTA has filed an amicus brief before EUIPO’s Grand Board of Appeal to set out its views on genuine use. Doddy Wolfs explains what the ruling and INTA’s submission could mean for owners of collective marks.
Get your IP strategy off to a great start in 2021 by beginning the year with a review of your portfolio. A thorough audit of your IP now could help you to identify ways to streamline and exploit your portfolio ready for another potentially challenging year, and could save you money as well improving the efficiency of your assets.
Forgetting to register a change of name or address on patent office records can be a potentially costly and time-consuming oversight, as Rose-Marie Ehanno and Paul Rolland explain.
With the ongoing COVID-19 crisis providing added incentive, consumers are increasingly turning to digital channels to access products and services. The recent phenomenon of influencer marketing offers both opportunities and pitfalls for brand owners, says Casper Hemelrijk.
Counterfeit purchases spike before holidays such as Christmas and during designated sales periods, such as Black Friday, Cyber Monday and the January sales.
Protecting patentable innovations in the US and EU is the foundation of many corporate patent portfolios. However, a first patent filing in the US can cause issues obtaining subsequent protection in Europe, as Nadège Lagneau explains.
Many companies estimate the health and relative worth of their IP portfolios based on size alone. However, those IP rights could be worth far less if the following checks and balances are not also considered.
For a recent webinar, Novagraaf brought together experts in patent filing and portfolio management to share best practice on global patent strategies, including a comparison of the Patent Cooperation Treaty and European Patent systems. We summarise the key issues and guidance discussed.
In a recent webinar organised by professional services company TPA Global, Novagraaf’s Monique Granneman and Franc Enghardt set out advice for finance professionals on maximising the value of IP. Here, we summarise the guidance and tools discussed.
The popularity of no and low alcohol 'sin-free' beverages is raising interesting questions for brand owners, says Vanessa Harrow.
What happens to trademark rights when trade sanctions or other restrictive measures are placed on countries by the United Nations Security Council, or by countries or territories, such as the US or EU? Frederik Jocqué outlines the implications.