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Brand protection online: The challenge of applying ‘physical’ laws to online marketplaces

Most IP legislation was designed to support trademark protection in physical markets, making its application a challenge for brand owners facing trademark infringement on ecommerce channels, such as online marketplaces. Megan Taylor discusses strategies for brand protection online in light of recent rulings by the EU and UK courts.

By Novagraaf Team,
Brand protection online: The challenge of applying ‘physical’ laws to online marketplaces

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