Our online monitoring services comprise five modules, each designed to address threats to your brand in the different online content channels...
One of the key challenges facing businesses today is how to establish and execute effective online brand protection strategies without expending valuable in-house time and resources. Novagraaf’s new Online Brand Protection services help businesses to meet that “more with less” challenge by integrating and automating monitoring and enforcement to take the pressure off in-house teams.
Via a single log-in, this unique service will enable you to rapidly and cost-effectively safeguard your valuable IP assets and protect your customers in today’s complex digital environment.
Meeting the online brand protection challenge
If brand owners are to meet the threat of online infringement, they need to be able to act quickly and proportionately, and with minimal disruption to their internal teams. That’s why Novagraaf has developed a combined online monitoring and rights enforcement solution that:
- detects threats to a brand by type (apps, domain names, marketplaces, social media, web content) to predefined criteria;
- triggers pre-agreed automated workflows (takedown, cease and desist, etc) proportionate to the threat;
- captures the infringement in a centralised online case management system (CMS) to enable reporting and pattern tracking; and
- is fully integrated into the Novagraaf Group’s IP advisory services, so that you can benefit from additional assistance and advice, as required.
The service includes an initial survey of the online threat landscape to generate a preliminary report of your brand’s general online condition. This is used to determine the parameters of the monitoring and enforcement phases to best meet your goals and to pre-specify the necessary actions, the budget (per brand/module) and the triggers for any additional strategic activities.
Our monitoring services comprise five modules, each designed to address threats to your brand in the different online content channels. Our enforcement services are co-ordinated and automated to make it as easy and cost-effective as possible for you to take action. Based on a pre-agreed strategy, targets and budget, we will make ‘precision strikes’ on your behalf.
success rate for marketplace takedowns
marketplace listings resolved with a single bulk enforcement action
success rate for domain name resolutions
In the second of our articles focusing on brand protection on online marketplaces, Markus Rouvinen explains how the forthcoming Digital Services Act offers both opportunities and risks for brand owners seeking to protect their IP online.
The growth of e-commerce during the COVID-19 pandemic has placed the IP spotlight once again on brand protection on online marketplaces. Markus Rouvinen sets out how recent case law may offer new routes for brand owners to protect their rights on these platforms.
With the ongoing COVID-19 crisis providing added incentive, consumers are increasingly turning to digital channels to access products and services. The recent phenomenon of influencer marketing offers both opportunities and pitfalls for brand owners, says Casper Hemelrijk.
Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement?
In our best practice guide, we set out tools and advice for brand owners looking to establish an effective and proportionate online brand protection strategy, or those looking to update their approach.