
News & opinion
Trademark analysis: A breath of fresh air for your intellectual property portfolio this season
Without trust in the accuracy, coverage and strategic relevancy of the trademark rights in your intellectual property portfolio, how can you be confident in your ability to protect and enforce your valuable brand assets? As part of a comprehensive trademark audit programme, trademark analysis will help your portfolio bloom in the coming year, says guest contributor Elena Galletti, Head of Trademark Services Architecture at Questel.