Registering your chosen name as a trademark helps safeguard that brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.
The route to implementation of the proposed unitary patent and Unified Patent Court system has been far from easy. With it now projected to come into effect before the end of 2022, we set out the answers to some frequently asked questions in our latest white paper 'The Unitary Patent: A practical guide'.
Counterfeit activity is a threat to all modern businesses, affecting their profits, their reputation and, in some cases, the safety of their consumers. This white paper sets out five steps to success when targeting the trade in fakes, and provides answers to some frequently asked questions
Download our updated trademark management white paper to find out how to build a trademark strategy that supports your business goals.
In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.
Drinks companies have diversified their products and ranges, and implemented new strategies in response to changing consumer preferences and the impact of both Brexit and COVID-19. But, what do these factors mean for brands' IP strategies moving forward?
Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement?
A company's brand value and/or its product or innovation portfolio are key value differentiators, providing plenty of strategic reasons for merger or acquisition (M&A) activity. However, transferring and updating IP ownership is rarely a simple procedure. In this white paper, we set out common pitfalls and the key steps for success.
Download our factsheet for an overview of registered and unregistered design rights in the UK and EU following Brexit, and our top tips for brand owners on building an effective design right strategy.
For Novagraaf's roundtable last month, we gathered IP professionals from a range of industry sectors to discuss the impact of the COVID-19 pandemic on their IP strategies and operations. Download our white paper to read the key findings from that discussion.
In our best practice guide, we set out tools and advice for brand owners looking to establish an effective and proportionate online brand protection strategy, or those looking to update their approach.
Brexit took place on 31 January 2020, but what happens next? Download our handy checklist of IP actions to take during and after the Brexit transition period.