Publications

For successful companies, growth rarely occurs by chance. Expansion requires sharp choices, market insight and the ability to turn assets – such as trademarks and technology – into competitive advantage.

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 

Intellectual property (IP) permeates our entire social construct, including politics. In this white paper, we explore the tension between IP and political campaigns.

After almost 10 years of discussion, the reform of design law in the EU finally came into force on 8 December 2024. While this reform does not call into question the fundamental principles of EU design protection, it does introduce a number of important structural, process and material changes as we outline in this guide.

Our latest white paper explores the strategic importance of domain names and provides practical approaches for mitigating risks and maximising value.

Download our strategic guide to European patent strategies, from the Unitary Patent to national validations and a mixed approach, along with expert guidance on how to select the optimal strategy according to your market needs, budget and business objectives. 

In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.

Download our latest white paper to discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.

As of 1 June 2023, organisations can benefit from the new unitary patent and Unified Patent Court system in Europe. We set out the answers to some frequently asked questions about this new European patent right in our updated white paper 'The Unitary Patent: A practical guide'.

You may already have started to consider how best to protect your IP rights in new digital worlds and on blockchain technologies. But did you know that the emergence of NFTs, the blockchain, metaverses and Web 3.0 also has implications for your domain name strategy? In our latest factsheet, we discuss NFT domains and offer strategies for success.

In our best practice guide, we set out tools and advice for brand owners looking to establish an effective and proportionate online brand protection strategy, or those looking to update their approach.

Registering your chosen name as a trademark helps safeguard that brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.