Publications

Publications

A TikTok guide for brand owners

Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement? In this guide, we set out marketing and IP considerations for brand owners taking a first step into TikTok.

A TikTok guide for brand owners
Publications

Best practices in trademark management: Setting the strategy

Corporate approaches to IP management have varied considerably over the years, driven in part by changes to business structures and practices, as well as to stakeholder understanding of the role and value of intangible assets. Download our trademark management white paper to find out how to build a trademark strategy that supports your business goals.

Best practices in trademark management: Setting the strategy
Publications

IP in M&A: Get your rights in order

A company's brand value and/or its product or innovation portfolio are key value differentiators, providing plenty of strategic reasons for merger or acquisition (M&A) activity. However, transferring and updating IP ownership is rarely a simple procedure. In this white paper, we set out common pitfalls and the key steps for success.

IP in M&A: Get your rights in order
Publications

GDPR: Vade-Mecum

Novagraaf’s Anca Draganescu-Pinawin provides a brief introduction to the General Data Protection Regulation (GDPR), and explains how to develop and execute a data management strategy that is compliant with the regulation.

By Anca Draganescu-Pinawin,
GDPR: Vade-Mecum

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