Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement? In this guide, we set out marketing and IP considerations for brand owners taking a first step into TikTok.
Corporate approaches to IP management have varied considerably over the years, driven in part by changes to business structures and practices, as well as to stakeholder understanding of the role and value of intangible assets. Download our trademark management white paper to find out how to build a trademark strategy that supports your business goals.
In our latest white paper, we set out tools and advice for brand owners looking to establish an effective and proportionate online brand protection strategy, or those looking to update their approach.
Brexit took place on 31 January 2020, but what happens next? Download our handy checklist of IP actions to take during and after the Brexit transition period.
Counterfeit activity is a threat to all modern businesses, affecting their profits, their reputation and, in some cases, the safety of their consumers. This white paper sets out five steps to success when targeting the trade in fakes, and provides answers to some frequently asked questions
A company's brand value and/or its product or innovation portfolio are key value differentiators, providing plenty of strategic reasons for merger or acquisition (M&A) activity. However, transferring and updating IP ownership is rarely a simple procedure. In this white paper, we set out common pitfalls and the key steps for success.
Frequently bloated with unused registrations or starved by gaps in coverage, a thorough audit of your trademark assets could help you to identify ways to streamline and exploit your portfolio, saving you money while also improving the efficiency of your assets.
Find out how Novagraaf assisted the University of Bordeaux and University Medical Centre of Bordeaux’s IP management organisation, SATT Aquitaine Science Transfer, to protect a new breakthrough treatment.
Welcome to the latest edition of Perspectives, Novagraaf’s specialist journal of intellectual property management.
Novagraaf’s Anca Draganescu-Pinawin provides a brief introduction to the General Data Protection Regulation (GDPR), and explains how to develop and execute a data management strategy that is compliant with the regulation.
In this special 130-year anniversary issue of Perspectives, produced for this year's INTA Annual Meeting, we look in detail at some of the key issues facing IP professionals today.