Many product owners will initially focus on trademark or patent rights first. However, for certain products, design rights can provide a simpler and more cost-effective way to protect and enforce an innovative shape, appearance or ornamentation.

Novagraaf works with clients to create and deliver design registration strategies that support their existing trademark strategies and portfolios, advising on the best use of the registered and unregistered design systems from creative concept to market launch and beyond.

Our attorneys have a strong commercial focus, expertise in national and international IP law, and the scientific/technical background needed to provide specialist support and advice to SMEs, large corporations, lone inventors, IP departments, universities and research institutes in a variety of industries.

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Design Technology & Tools

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Our experts

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IP professionals


Leading trademark representative in the EU, with the most EUTMs and IRs under management at EUIPO and WIPO


Clients around the world

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