Lessons for Brand Protection: Skykick and Adidas

Recent UK court decisions—SkyKick and Adidas—are raising critical questions about trademark strategy. This on-demand webinar explores the implications for trademark protection, enforcement, and best practices. 

• SkyKick: How the UK Supreme Court decision impacts broad trademark coverage and bad faith claims. 
• Adidas: Challenges in protecting alternative marks like the “three stripes” and global differences in trademark specifications. 
• Best practices for balancing broad coverage and enforceability

To find out more about Brand Protection and IP, speak to your Novagraaf attorney or contact us here. Subscribe to our newsletter Perspectives to keep up-to-date with important developments in IP.