Annerie Beentje

Annerie Beentje

Managing Consultant

Annerie Beentje
Amsterdam office

Annerie is a certified Benelux and European trademark attorney with 30 years of experience in IP law. She specialises in providing strategic and efficient IP portfolio management solutions, including managing IP audits, due diligence, licensing, conflict resolution and process improvement.  A lecturer at the Beneluxstichting Beroepsopleiding Merken- en Modellengemachtigden (BBMM), Annerie is enthusiastic about sharing her knowledge in the field of IP.

Annerie joined Novagraaf Netherlands as Managing Consultant at the start of 2023, where she is responsible for corporate accounts. 

Career history

Before joining Novagraaf, Annerie contracted for various international companies for more than 20 years. In the process, she gained a thorough understanding of varying processes, strategies and challenges in the IP departments of large corporations. 

Annerie is a BMM-certified trademark attorney (BMM is a quality mark for trademark attorneys in the Benelux) and a registered EU trademark and design attorney.

Work highlights

Annerie's IP expertise encompasses trademarks, design law, copyright and trade names. She focuses predominantly on strategy and process improvements, licensing and due diligence.


Annerie is an active member of the Benelux Association for Trademark- and Design law (BMM), a lecturer at the BBMM and a member of INTA.


  • Dutch
  • English
  • German
  • Spanish
  • French

Areas of expertise

  • Trademark registration and portfolio management
  • Design registration
  • Copyright
  • Enforcement and prosecution
  • Strategy and process improvement

Industry specialisms

  • Copyright
  • Trademarks & Domain Names
  • Designs
  • Strategy
  • Assurances
  • Automotives & aviation
  • Drinks/beverages
  • Fashion & textiles
  • Financial services
  • Food & food technology
  • Home appliances
  • Hospitality
  • Licensing
  • Luxury goods
  • Médicaments
  • Oil & gas
  • Optical technologies
  • Packaging design
  • Pharmacie
  • Pharmacy
  • Sports, travel & entertainment
  • Watchmaking

For more information, please contact us