Florence Chapin CPI Novagraaf

Florence Chapin

French and European Trademark Attorney

Florence Chapin CPI Novagraaf
Bordeaux office
+33 (0)5 56 81 00 21

A Trademark Attorney, Florence Chapin focuses on both the creation of and adding value to, IP rights (filing, portfolio evaluation, contracts) and in defending them (formal notice, opposition, confiscation, pre-litigation procedures, negotiations, administrative disputes, counterfeiting).

Florence specialises in the areas of winegrowing and winemaking at the Bordeaux office and acts on behalf of numerous clients in this field. She works with national and international wine and spirits producers, distributors and retailers to ensure the protection and defence of their intangible assets through trademark, design, domain name and copyright law.

Career history

Florence holds a Masters degree in the Law of Intellectual Creations from the Université Montesquieu Bordeaux and is a graduate of CEIPI (Université de Strasbourg). She has been an IP consultant (trademarks and designs) and a Trademark Attorney at the EUIPO since 2014. Florence started her career in IP in 2008 at an IP office in Bordeaux and subsequently joined the Novagraaf office in 2018.


  • French
  • English

Areas of expertise

  • Contracts
  • Trademarks
  • Designs and models
  • Copyright
  • Unfair competition
  • Domain names

Industry specialisms

  • Trademarks & Domain Names
  • Strategy
  • Drinks/beverages

Latest Insights

News & opinion

Likelihood of confusion is based on the relevant public’s understanding, rules EU General Court

In December 2022, the EU General Court discussed the assessment of the likelihood of confusion in the context of the dispute between the holders of the ‘Well and Well’ and ‘WellBe Pharmaceuticals’ trademarks. Florence Chapin sets out its conclusions

By Florence Chapin,
Likelihood of confusion is based on the relevant public’s understanding, rules EU General Court

For more information, please contact us

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