Florence Chapin CPI Novagraaf

Florence Chapin

French and European Trademark Attorney

Florence Chapin CPI Novagraaf
Bordeaux office
agence-bordeaux@novagraaf.com
+33 (0)5 56 81 00 21
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A Trademark Attorney, Florence Chapin focuses on both the creation of and adding value to, IP rights (filing, portfolio evaluation, contracts) and in defending them (formal notice, opposition, confiscation, pre-litigation procedures, negotiations, administrative disputes, counterfeiting).

Florence specialises in the areas of winegrowing and winemaking at the Bordeaux office and acts on behalf of numerous clients in this field. She works with national and international wine and spirits producers, distributors and retailers to ensure the protection and defence of their intangible assets through trademark, design, domain name and copyright law.

Career history

Florence holds a Masters degree in the Law of Intellectual Creations from the Université Montesquieu Bordeaux and is a graduate of CEIPI (Université de Strasbourg). She has been an IP consultant (trademarks and designs) and a Trademark Attorney at the EUIPO since 2014. Florence started her career in IP in 2008 at an IP office in Bordeaux and subsequently joined the Novagraaf office in 2018.

Languages

  • French
  • English

Areas of expertise

  • Contracts
  • Trademarks
  • Designs and models
  • Copyright
  • Unfair competition
  • Domain names

Industry specialisms

  • Trademarks & Domain Names
  • Strategy
  • Drinks/beverages

Latest Insights

News & opinion

Van Cleef v Louis Vuitton: French court sides with luxury fashion house in clover motif dispute

Unfair competition and parasitism are major concerns in trademark law, particularly in the luxury sector, where the visual identity of products is crucial. Florence Chapin explores the topic in the context of a recent ruling by France’s Court of Cassation in the dispute between Van Cleef & Arpels and Louis Vuitton over the use of a four-lobed clover motif.

By Florence Chapin,
Van Cleef v Louis Vuitton: French court sides with luxury fashion house in clover motif dispute
News & opinion

EUIPO and FFF victorious in dispute over rooster figurative trademarks

In January 2025, the French Football Federation (FFF) successfully opposed an EU trademark depicting a highly stylised rooster similar to its distinctive logo. Florence Chapin examines the EUIPO rooster trademark opposition decision, the EU General Court's ruling and the implications for holders of figurative marks.

By Florence Chapin,
EUIPO and FFF victorious in dispute over rooster figurative trademarks
News & opinion

Louis Vuitton flexes trademark reputation of LV monogram in EU 

Louis Vuitton has successfully opposed an EU trademark application for ‘XL Sporting’ based on the trademark reputation of its iconic LV monogram. The EUIPO’s Opposition Division found that the differences between the signs were eclipsed by similarities in the arrangement of the two letters, thereby creating a similar visual overall impression, as Florence Chapin explains. 

By Florence Chapin,
Louis Vuitton flexes trademark reputation of LV monogram in EU 

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