Novagraaf Team

Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.

Without trust in the accuracy, coverage and strategic relevancy of the trademark rights in your intellectual property portfolio, how can you be confident in your ability to protect and enforce your valuable brand assets? As part of a comprehensive trademark audit programme, trademark analysis will help your portfolio bloom in the coming year, says guest contributor Elena Galletti, Head of Trademark Services Architecture at Questel.

After almost 10 years of discussion, the reform of design law in the EU finally came into force on 8 December 2024. While this reform does not call into question the fundamental principles of EU design protection, it does introduce a number of important structural, process and material changes as we outline in this guide.