Trademark protection in the UK

How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.

Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks.

This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.

In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. We outline what it means for brand owners and global businesses.

With many interrelated legal and commercial risks to negotiate and overcome, establishing an efficient and effective brand development strategy is easier said than done. Watch our recent webinar for practical insights on how to mitigate and manage legal and commercial challenges in a cost-effective and commercially focused way. 

In our 7 March webinar on IP and packaging, our experts explained how to use trademarks, designs and copyright to protect packaging visuals and messaging, and tackle IP infringement and counterfeiting.