Tracking the impact of COVID-19 on IP professionals

For Novagraaf's roundtable last month, we gathered IP professionals from a range of industry sectors to discuss the impact of the COVID-19 pandemic on their IP strategies and operations. Download our white paper below to read the key findings from that discussion.

Research by NovumIP has revealed that 88% of IP professionals across the globe have felt the impact of the pandemic on their organisation, but the majority anticipate a strong recovery. That outlook differs by country, however, and between in-house and law firm respondents.

For our March roundtable, we brought together brand owners from across the EU to share their own experiences. Participants represented a range of industry sectors, from consumer technology to fashion, automotives, food and beverages, and the conversation focused on practical steps to take to better navigate the challenges of COVID-19 from an IP perspective, as well as to raise the profile of IP and its value within organisations. Download our white paper to read the highlights from that discussion, including advice on:

  • Navigating uncharted territory;
  • Online brand protection in a digital age;
  • Establishing return on investment;
  • Harnessing ‘Big Data’; and
  • Defining priorities for the next 5-10 years.

Download the full white paper 'Challenges and opportunities: The impact of COVID-19 on IP professionals' below.

Latest news

Publications

7 steps to creating a strong brand

Registering your chosen name as a trademark helps safeguard that brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.

7 steps to creating a strong brand

For more information, please contact us

Cookie policy

To provide the best possible experience for website visitors, Novagraaf uses cookies. By clicking "Accept" or continuing using the site, you agree to our privacy policy, including our cookie policy.