Tracking the impact of COVID-19 on IP professionals

For our March 2021 roundtable, we brought together brand owners from across the EU to share their own experiences. Participants represented a range of industry sectors, from consumer technology to fashion, automotives, food and beverages, and the conversation focused on practical steps to take to better navigate the challenges of COVID-19 from an IP perspective, as well as to raise the profile of IP and its value within organisations. 

Download our white paper to read the highlights from that discussion, including advice on:

• Navigating uncharted territory;
• Online brand protection in a digital age;
• Establishing return on investment;
• Harnessing ‘Big Data’; and
• Defining priorities for the next 5-10 years.

Download the full white paper 'Challenges and opportunities: The impact of COVID-19 on IP professionals'.