Strategy

Gain live expert insights from Alban Radivojevic and Vanessa Harrow on aligning trademarks, designs and patents to enable speed, protection and competitive edge. 

Register for our webinar to hear practical insights on how to secure your commercial growth across borders through strategic use of intellectual property (IP).

We’re excited to announce that the 39th MARQUES Annual Conference will take place from 16–19 September 2025 at the World Forum in The Hague, Netherlands.

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 

The General Court of the EU has confirmed the partial revocation of the Airbnb trademark for ‘advertising services’ (class 35), finding that a business promoting its own offerings does not constitute an ‘advertising service’ aimed at third parties – a key legal lesson for branding strategies.

Following a recent decision by the Swiss Federal Administrative Court confirming that an artificial intelligence (AI) system cannot be the inventor of a patent, Robert Balsters explores the legal and practical realities of AI-assisted inventions and the future of AI patent inventorship.

From trade tariffs to changing import regulations, geopolitical uncertainty can cause many issues for international companies. At such times of change, intellectual property offers stability and protection, as Michaël Sumer explains.

Can a product which is marketed but not reproducible/analysable be considered prior art? This is the question at the heart of the decision in G 1/23, says Philippe Vigand. He explains the implications of the Enlarged Board of Appeal’s findings. 

At a time when climate and environmental issues are more important than ever, it is reasonable to look to technological innovation for at least part of the solution. Martin Chaumont explains the critical role of the patent system in protecting, promoting and financing 'green' technology innovations.

Watch the webinar recording to discover how to effectively protect your brands and consumers from online scams on social media platforms and e-commerce sites.

We’re proud to sponsor and attend the next Enterprise Tuesday at Norwich Research Park on 3 June 2025.

In today’s global marketplace, protecting your brand across borders is more complex than ever, especially when it comes to opposition, cancellation and board procedures. By leveraging local expertise and cutting-edge technology, you can power your global brand protection strategy.