Strategy

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Publications

Best practices in trademark management: Setting the strategy

Corporate approaches to IP management have varied considerably over the years, driven in part by changes to business structures and practices, as well as to stakeholder understanding of the role and value of intangible assets. Download our trademark management white paper to find out how to build a trademark strategy that supports your business goals.

Best practices in trademark management: Setting the strategy
Hot topics

How do you capture innovation?

The R&D process requires considerable investment in both time and money but, in the rush to market, it can be difficult for teams to identify those innovations that are of most value for protection as patents. Novagraaf’s Innovation Capture service and new dedicated portal ‘Novaneo’ have been designed to help companies to achieve this goal.

How do you capture innovation?

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