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In our best practice guide, we set out tools and advice for brand owners looking to establish an effective and proportionate online brand protection strategy, or those looking to update their approach.
We hope to see you at this year's MARQUES Annual Conference in Stockholm on 24-27 September.
When creating or launching a new product to market, it’s tempting to think in terms only of patent or trademark rights. However, many products comprise a mix of different types of intellectual property, including patent, trademark, design, copyright and related rights.
Starting your intellectual property audit now will provide the insights and foundation necessary to prepare your budget and activities for the coming year. Get started today with our helpful checklist of trademark auditing activities.
With trademark attorneys uniquely placed at the cross-section of legal, product and business consulting, a broader range of skills is required to support clients and adapt to new industry trends and technologies. Little wonder this year’s MARQUES conference takes as its theme the ‘many traits of the trademark expert’, says Luke Portnow.
IP isn’t always the first priority for a business preparing for an initial public offering (IPO); however, the sooner you start thinking about your IP assets, the better prepared you’ll be.
Connecting trademarks and brands can enable IP owners to identify ways to save costs and build value. Maartje Broekmans explains how to match trademark and brand portfolios, assess gaps in protection and build a brand hierarchy with an IP audit.
Two world-famous sportswear brands recently came head-to-head in a battle over the trademark ‘footware’, with Puma objecting to Nike’s trademark on the basis that it is not eligible for protection, as Lisanne de Vries explains.
Marketing teams and their legal advisers naturally differ in their approach to brand and trademark creation. The former often preferring product names that their more risk-averse legal colleagues consider too ‘descriptive’ from a trademark perspective. How do you find the right balance?
How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.
Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics can tell us about the role of intellectual property in sports.
Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.