EU

We’re excited to announce that the 39th MARQUES Annual Conference will take place from 16–19 September 2025 at the World Forum in The Hague, Netherlands.

The rapid dissemination of AI-generated images in the style of the famous Japanese Studio Ghibli on social media will probably not have escaped your attention. This new trend raises some important legal and ethical questions about generative AI and copyright, as Gaëlle Andrieu explores. 

Should ‘applied art’, such as furniture or modular design systems, be subject to a stricter test of originality in copyright law than other works, such as paintings or novels?

At a time when climate and environmental issues are more important than ever, it is reasonable to look to technological innovation for at least part of the solution. Martin Chaumont explains the critical role of the patent system in protecting, promoting and financing 'green' technology innovations.

With 24 official languages and three official alphabets, considering linguistic diversity within the EU can be a real headache when assessing the risk of trademark confusion, as Louise Péchoux discusses in the context of the recent ruling on the Schweppes May Tea trademark by the EU General Court. 

Watch the webinar recording to discover how to effectively protect your brands and consumers from online scams on social media platforms and e-commerce sites.

The '2024 Review of Notorious Markets for Counterfeiting and Piracy' by the US Trade Representative (USTR) reveals some positive developments in anti-counterfeiting by e-marketplaces but an alarming rise in the sale of counterfeit medicines by illegal online pharmacies.

In today’s global marketplace, protecting your brand across borders is more complex than ever, especially when it comes to opposition, cancellation and board procedures. By leveraging local expertise and cutting-edge technology, you can power your global brand protection strategy.

The EU Artificial Intelligence Act (EU AI Act) establishes the first-ever horizontal regulatory framework dedicated to AI within the European Union. Catherine Caspar outlines the purpose and parameters of the ambitious regulation.

Intellectual property (IP) permeates our entire social construct, including politics. In this white paper, we explore the tension between IP and political campaigns.

Discover what conscious acquiescence is and how it may impact your ability to enforce your rights against any younger trademark registrations you have tolerated.

After almost 10 years of discussion, the reform of design law in the EU finally came into force on 8 December 2024. While this reform does not call into question the fundamental principles of EU design protection, it does introduce a number of important structural, process and material changes as we outline in this guide.