News & opinion
Donald Trump and trademark evidence of use
Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.
Keep up to date by subscribing to our newsletter Perspectives.
Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.
Ghalia Ben Jdidia explains what Veuve Clicquot’s fight to protect its orange label reveals about the difficulties of establishing distinctive character when seeking to register a colour as a trademark in the EU.
Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks, as Trademark Attorney Laura Morrish explains.
Finding the right balance between patent protection and legal certainty is a vital part of effective European patent drafting. The Order of the Court of Appeal issued by the Unified Patent Court emphasises the importance of precise drafting of patent claims to avoid ambiguities and guarantee the protection sought.
Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.
Discover when, how and where to start when protecting a design via the European and international design registration systems with our practical guide.
A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.
The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.
This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.
Achieving sufficiency of description can be challenging for patent applications for AI inventions. What can we learn from the EPO Guidelines for Examination?
As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?