Webinar: How to futureproof your trademark portfolio

abstract red and black image


On 24 February 2022, our experts discussed how to effectively manage an international brand portfolio in the face of new global challenges in two webinars in February. Speakers from GrandVision and Luxottica provided the business perspective with practical examples.

Trademark departments are constantly confronted with emerging challenges to manage brands in a digital world. While the massive virtual paradigm shift has provided more opportunities for brands to globalise quickly, it has also increased the number of trademark applications, the complexity of protecting trademarks and monitoring for infringement. On February 24, our experts discussed how to effectively manage an international trademark portfolio with the new (virtual) world challenges through the corporate lens, with speakers from GrandVision (AM session) and Luxottica (PM session). Both 45-minute webinars are hosted by Questel.

Watch recordings:

The panel covered the following topics in both sessions:

  • Today’s challenges: from NFTs to the new virtual world, increased complexity and trademark applications
  • Data tools to perform better choices
  • Legal updates to look at closely
  • Business cases from GrandVision/Luxottica

Latest news

Webinars & events

[Webinar] Online marketplace brand protection: Who is liable for the sale of counterfeit goods?

Who is liable for the sale of counterfeit goods on e-commerce platforms, such as online marketplaces? In our 14 November webinar, our experts will took a deep dive into EU case law on liability for the sale of counterfeit goods online and share monitoring and enforcement best practices for online marketplace brand protection.

[Webinar] Online marketplace brand protection: Who is liable for the sale of counterfeit goods?

For more information, please contact us

Cookie policy

To provide the best possible experience for website visitors, Novagraaf uses cookies. By clicking "Accept" or continuing using the site, you agree to our privacy policy, including our cookie policy.