Global

We’re excited to learn that the 2026 Annual Meeting of the International Trademark Association (INTA) will take place from 2–6 May at ExCeL London, UK. Our London team is on hand in case you have any questions about preparing your visit to the next INTA Annual Meeting.  

For successful companies, growth rarely occurs by chance. Expansion requires sharp choices, market insight and the ability to turn assets – such as trademarks and technology – into competitive advantage.

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 

From trade tariffs to changing import regulations, geopolitical uncertainty can cause many issues for international companies. At such times of change, intellectual property offers stability and protection, as Michaël Sumer explains.

Intellectual property (IP) rights play a vital role in helping inventors protect and defend the names of products or services (trademarks), the aesthetic aspects of creations (designs) and the innovations themselves (patents). In this short guide, Matthieu Boulard examines the intersection between IP rights and the process of innovation.

From 1 December 2025, EU producers who make traditional products from a specific region can obtain the same legal status and protection as EU producers of agricultural products, wines and spirits. Volha Parfenchyk introduces the new EU protected Geographical Indication (GI), what it covers and the process of registration.  

As the popularity of esports and gaming has grown, so have associated legal issues, including those related to IP law. Alban Radivojevic explains how the newly established International Games and Esports Tribunal (IGET) is expected to assist.

Intellectual property (IP) permeates our entire social construct, including politics. In this white paper, we explore the tension between IP and political campaigns.

Join us to explore the tension between IP and politics using real-world cases, from the Obama Hope poster to Trump and IKEA v Vlaams Belang, and learn how to navigate IP conflicts, clear IP for use in campaigns, and protect and enforce your valuable assets before major announcements.

The 2025 Annual Meeting of the International Trademark Association (INTA) will take place in San Diego, California, USA from 17-21 May. If you're attending, why not schedule a meeting with Novagraaf's delegation of IP experts?

Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.

As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.