7 steps to creating a strong brand

A strong brand won't only help you achieve your sales and marketing goals. The right brand can also strengthen your position, boost your reputation and even embody a specific lifestyle choice.

Registering your chosen name as a trademark helps safeguard brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.

Download the factsheet now to discover how to:

  • 1. Choose a distinctive trademark
  • 2. Select the right territories and classes
  • 3. Conduct a trademark availability search
  • 4. Protect other distinguishing branding, such as logos, shapes, packaging and slogans
  • 5. Monitor your trademark rights
  • 6. Take action when you need to
  • 7. Maintain your brand assets

All this and more is available in the download below. 

Latest news

News & opinion

EUIPO and FFF victorious in dispute over rooster figurative trademarks

In January 2025, the French Football Federation (FFF) successfully opposed an EU trademark depicting a highly stylised rooster similar to its distinctive logo. Florence Chapin examines the EUIPO rooster trademark opposition decision, the EU General Court's ruling and the implications for holders of figurative marks.

By Florence Chapin,
EUIPO and FFF victorious in dispute over rooster figurative trademarks

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