Insights

Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.

As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.

Unfair competition and parasitism are major concerns in trademark law, particularly in the luxury sector, where the visual identity of products is crucial. Florence Chapin explores the topic in the context of a recent ruling by France’s Court of Cassation in the dispute between Van Cleef & Arpels and Louis Vuitton over the use of a four-lobed clover motif.

Without trust in the accuracy, coverage and strategic relevancy of the trademark rights in your intellectual property portfolio, how can you be confident in your ability to protect and enforce your valuable brand assets? As part of a comprehensive trademark audit programme, trademark analysis will help your portfolio bloom in the coming year, says guest contributor Elena Galletti, Head of Trademark Services Architecture at Questel.

Generative AI systems are often trained with protected works. At the same time, they are used to produce content (images, text, music, videos...), so what are the implications for the copyrights of the creations provided to the system and those it creates? Nathalie Denel offers the Swiss perspective on copyright protection and AI.

After almost 10 years of discussion, the reform of design law in the EU finally came into force on 8 December 2024. While this reform does not call into question the fundamental principles of EU design protection, it does introduce a number of important structural, process and material changes as we outline in this guide.

From the URS to the UKDRS, there are several protocols for resolving domain name disputes, depending on the top-level domain in question. Marc-Emmanuel Mellet introduces the different procedures and explains when they apply.  

The European Patent Office (EPO) published its second study on innovation in cancer technologies in February, revealing that Europe leads the way in oncology startups but lags behind the United States and China in cancer innovation. Nadège Lagneau explores the key findings, including the central role played by public research in European oncology innovation. 

It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.