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News & opinion

Battle of the food logos: Likelihood of confusion and device marks

Choosing a ‘strong’ brand name for your business can be a challenging undertaking. Depending on your market and industry, there is a risk that your preferred name will have already been registered as a trademark by a third party. But what if you choose a similar logo? Yordi van Weelden examines the topic in the context of a recent trademark dispute between two food companies in the US.

Battle of the food logos: Likelihood of confusion and device marks
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Practical differences: Meeting the requirement to prove trademark use in the US

As the requirement to submit proof of use at the USPTO is different to practices in Europe, it can cause problems for brand owners looking to protect their trademarks in the important US market. Marianne Tissot and Marion Mercadier explain when evidence of use is required, and set out best practices for obtaining protection for trademarks in the US.

Practical differences: Meeting the requirement to prove trademark use in the US

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