
News & opinion
Battle of the food logos: Likelihood of confusion and device marks
Choosing a ‘strong’ brand name for your business can be a challenging undertaking. Depending on your market and industry, there is a risk that your preferred name will have already been registered as a trademark by a third party. But what if you choose a similar logo? Yordi van Weelden examines the topic in the context of a recent trademark dispute between two food companies in the US.