Generative AI systems are often trained with protected works. At the same time, they are used to produce content (images, text, music, videos...), so what are the implications for the copyrights of the creations provided to the system and those it creates? Our expert offers the Swiss perspective on copyright protection and AI.
What happens if you use a trademark in a virtual, rather than a real-world environment? Omar Hassan shares the practical guidelines released in 2024 by the Swiss Federal Institute of Intellectual Property.
In a recent webinar on best practices for European patents, Novagraaf’s Dr Kate McNamara joined experts from Questel to discuss the new European patenting landscape. Here, we summarise some of the key points discussed.
We have written previously of the importance of providing evidence of trademark use from both a general and EU point of view; here, Chantal Koller provides the Swiss perspective.
Chantal Koller, Managing Director – Trademarks at Novagraaf Switzerland, shares some of the approaches used by leading Swiss companies to achieve both brand dominance and market success.