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Unitary Patent FAQs

The proposed Unitary Patent system promised a simpler and more cost-effective route to patent protection in and across the EU member states; however, its route to implementation remains far from certain. We set out the answers to some frequently asked questions.

Unitary Patent FAQs
News & opinion

Trademarks and cultural associations

Brand name and trademark selection are often associated with navigating potential infringement and opposition risks. Nevertheless, the consideration of local linguistic and cultural sensitivities is also part of the process, and a recent social media spat reminds us that cultural appropriation is a strong element of this, explains UK Trademark Attorney Luke Portnow.

By Luke Portnow,
Trademarks and cultural associations

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