Insights

It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.

By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.

Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.

The Uniform Domain Name Dispute Resolution Policy (UDRP) provides rights holders with the ability to challenge domain name registrations that infringe their brand and trademark rights on a specific range of generic and country-code Top-level Domains.

Find answers to frequently asked questions about domain name protection, registration, domain names and trademarks, domain name management services and how to handle domain name disputes.

Costa Rica has become the latest country to join the list of EPO validation states after the European Patent Office and Costa Rica’s Ministry of Justice and Peace signed a historic agreement for the validation of European patents.

In January 2025, the French Football Federation (FFF) successfully opposed an EU trademark depicting a highly stylised rooster similar to its distinctive logo. Florence Chapin examines the EUIPO rooster trademark opposition decision, the EU General Court's ruling and the implications for holders of figurative marks.

The Brazilian National Institute of Industrial Property of Brazil (INPI) officially joined the Global Patent Prosecution Highway (PPH) programme on 1 January 2025, offering applicants new opportunities to obtain patents more quickly and efficiently in the country.

The UK Intellectual Property Office (UKIPO) has recently updated its customer service standards, outlining key performance metrics to ensure efficiency and transparency in handling IP applications and disputes. However, with waiting times getting longer and longer, Mona Asgari offers advice for applicants on navigating the UKIPO trademark backlog.