Insights

We’re proud to sponsor and attend the next Enterprise Tuesday at Norwich Research Park on 3 June 2025.

In today’s global marketplace, protecting your brand across borders is more complex than ever, especially when it comes to opposition, cancellation and board procedures. By leveraging local expertise and cutting-edge technology, you can power your global brand protection strategy.

The EU Artificial Intelligence Act (EU AI Act) establishes the first-ever horizontal regulatory framework dedicated to AI within the European Union. Catherine Caspar outlines the purpose and parameters of the ambitious regulation.

Intellectual property (IP) permeates our entire social construct, including politics. In this white paper, we explore the tension between IP and political campaigns.

Join us to explore the tension between IP and politics using real-world cases, from the Obama Hope poster to Trump and IKEA v Vlaams Belang, and learn how to navigate IP conflicts, clear IP for use in campaigns, and protect and enforce your valuable assets before major announcements.

The 2025 Annual Meeting of the International Trademark Association (INTA) will take place in San Diego, California, USA from 17-21 May. If you're attending, why not schedule a meeting with Novagraaf's delegation of IP experts?

Discover what conscious acquiescence is and how it may impact your ability to enforce your rights against any younger trademark registrations you have tolerated.

Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.

As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.