Insights

At the ECTA Annual Conference last month, Ingrid Mennens, Managing Director of Novagraaf Belgium, shared her insights on the hot topic of AI and IP. Here, we summarise some of the key talking points from her presentation.

Ghalia Ben Jdidia explains what Veuve Clicquot’s fight to protect its orange label reveals about the difficulties of establishing distinctive character when seeking to register a colour as a trademark in the EU.

In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.

Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.

Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks.

Download our latest white paper to discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.

Finding the right balance between patent protection and legal certainty is a vital part of effective European patent drafting. The Order of the Court of Appeal issued by the Unified Patent Court emphasises the importance of precise drafting of patent claims to avoid ambiguities and guarantee the protection sought.

Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.

Discover when, how and where to start when protecting a design via the European and international design registration systems with our practical guide.