UK

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 

The recent SKE v BB Crystal Bar trademark dispute in the UK emphasises the importance of robust and relevant evidence when seeking to establish goodwill, as Farhan Kazi explains.

We’re proud to sponsor and attend the next Enterprise Tuesday at Norwich Research Park on 3 June 2025.

As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.

It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.

The UK Intellectual Property Office (UKIPO) has recently updated its customer service standards, outlining key performance metrics to ensure efficiency and transparency in handling IP applications and disputes. However, with waiting times getting longer and longer, Mona Asgari offers advice for applicants on navigating the UKIPO trademark backlog.

The EU patent system has changed! We explain how to select the optimal European patent protection strategy for your market needs, budget and business objectives.

In the latest legal wrangle between a brand owner and a supermarket chain in the UK, the Thatchers Cider company has successfully challenged Aldi’s lookalike Taurus Cider. Farhan Kazi provides the background to the trademark dispute and explains why it is good news for market leaders.

What happens if a brand owner applies for a trademark with an overly broad specification of products or services? Aaron Wood shares insights from a recent UK ruling on broad trademarks and bad faith that looks set to impact European trademark holders, too.   

Recent UK court decisions – SkyKick and Adidas – are raising critical questions about trademark strategy. This on-demand webinar explores the implications for trademark protection, enforcement and best practices. 

Counterfeit purchases spike before seasonal holidays and during designated sales periods, such as Black Friday, Cyber Monday and the January sales. Protect your brand, products and consumers effectively this year by targeting your online brand protection efforts on the most critical channels. 

In the latest trademark battle of the UK supermarkets, Iceland has filed an application to register ‘King Prawn Ring’. Is this a genuine attempt to protect its iconic dinner party dish or simply a ‘fishy’ marketing ploy to grab headlines, asks Megan Taylor. She explains what the application reveals about trademark requirements and the ‘dos’ and ‘don’ts’ of IP registration in the UK.