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News & opinion
Europe excels in oncology startups but struggles to establish itself in cutting-edge cancer innovation
The European Patent Office (EPO) published its second study on innovation in cancer technologies in February, revealing that Europe leads the way in oncology startups but lags behind the United States and China in cancer innovation. Nadège Lagneau explores the key findings, including the central role played by public research in European oncology innovation.

Hot topics
Rebrand 101: How to create a successful rebranding strategy
It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.

Hot topics
The impact of Pingti on luxury brand protection strategies
By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.

Hot topics
Sow smart, bloom surely: The importance of scheduling a new trademark search
Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.

Hot topics
Your guide to UDRP dispute management

Hot topics
Domain name protection FAQs

News & opinion
Historic agreement with Costa Rica renders European patent increasingly attractive
Costa Rica has become the latest country to join the list of EPO validation states after the European Patent Office and Costa Rica’s Ministry of Justice and Peace signed a historic agreement for the validation of European patents.

News & opinion
EUIPO and FFF victorious in dispute over rooster figurative trademarks
In January 2025, the French Football Federation (FFF) successfully opposed an EU trademark depicting a highly stylised rooster similar to its distinctive logo. Florence Chapin examines the EUIPO rooster trademark opposition decision, the EU General Court's ruling and the implications for holders of figurative marks.