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Battle of the food logos: Likelihood of confusion and device marks

Choosing a ‘strong’ brand name for your business can be a challenging undertaking. Depending on your market and industry, there is a risk that your preferred name will have already been registered as a trademark by a third party. But what if you choose a similar logo? Yordi van Weelden examines the topic in the context of a recent trademark dispute between two food companies in the US.

Battle of the food logos: Likelihood of confusion and device marks

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