Strategy

Find out more about prior art and freedom to operate (FTO) searching, two types of patent searches with distinct objectives at different phases of innovation.

Does the use of a fictitious date constitute a deceptive trademark in the EU? This is the question currently before the CJEU. Read our article to find out more.

Are intellectual property and traditional knowledge friends or foes? Discover the IP mechanisms that protect folklore and indigenous knowledge this Halloween.

Are you facing challenges safeguarding IP in the fashion sector? Novagraaf joined with Questel to share essential strategies to protect your creative ideas for an on-demand webinar last month.

A ruling by the European Patent Office’s Board of Appeal has clarified the allowability of amended claims via ‘intermediate generalisation’. Martin Kohrs outlines the decision and what it means in practice. 

IP isn’t always the first priority for a business preparing for an initial public offering (IPO); however, the sooner you start thinking about your IP assets, the better prepared you’ll be.

Connecting trademarks and brands can enable IP owners to identify ways to save costs and build value. Maartje Broekmans explains how to match trademark and brand portfolios, assess gaps in protection and build a brand hierarchy with an IP audit.

Marketing teams and their legal advisers naturally differ in their approach to brand and trademark creation. The former often preferring product names that their more risk-averse legal colleagues consider too ‘descriptive’ from a trademark perspective. How do you find the right balance?

How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.

Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics can tell us about the role of intellectual property in sports.

In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.

Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.