Strategy

The English Premier League revealed this month that it had seized more than 160,000 counterfeit items, worth more than £5 million, in the past year.

Raising the profile of IP in corporate boardrooms is key to moving conversations away from acquisition cost and on to business potential, says Chantal Koller. 

We all know that a recognisable and trusted brand name is a powerful asset with clear benefits in terms of customer recognition, loyalty and goodwill, reputation and market share. The challenge lies in quantifying and communicating that value.

A well-maintained IP portfolio and, just as importantly, a well-maintained record of the IP portfolio can add significant value to a company, as well as making it an attractive proposition.

The trade in counterfeit alcohol threatens the safety of those that consume it, as well as the reputation of the rightful brand owner. In this article, we assess the threat and set out tools for protection.

The Madrid System for the international registration of marks offers brand owners the opportunity to apply and maintain protection for trademarks in 105 countries via one single procedure, in one language and one set of fees.

Dog-sitting service Hairbnb may be forced to change its name after receiving a cease and desist letter from online rental marketplace Airbnb. An effective trademark watching strategy could have saved both businesses a headache.

One of the most popular panel discussions at this year’s INTA conference examined possible methods of IP protection for fictional characters. Panelist Chantal Koller sets out the European perspective.

The Vita Group has recently been successful in its ongoing dispute over the registration of the descriptive term ‘Talalay’. Vanessa Harrow sets out the ruling and the steps businesses can take when faced with a similar issue.

As a business grows, so too do the demands on its IP department. Chantal Koller sets out the pros and cons of the fully in-house, fully outsourced and hybrid IP management models.

Small and medium-sized enterprises (SMEs) that apply for patents, trademarks or designs are more likely to experience high growth than SMEs that do not, according to a joint study by the EPO and the EUIPO.

Welcome to the latest edition of Perspectives, Novagraaf’s specialist journal of intellectual property management.