France

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News & opinion

IP rights and innovation: Connecting the dots between inventions and IP 

Intellectual property (IP) rights play a vital role in helping inventors protect and defend the names of products or services (trademarks), the aesthetic aspects of creations (designs) and the innovations themselves (patents). In this short guide, Matthieu Boulard examines the intersection between IP rights and the process of innovation.

By Matthieu Boulard,
IP rights and innovation: Connecting the dots between inventions and IP 
Van Cleef v Louis Vuitton dispute over clover motif, generic image of jewellery
News & opinion

Van Cleef v Louis Vuitton: French court sides with luxury fashion house in clover motif dispute

Unfair competition and parasitism are major concerns in trademark law, particularly in the luxury sector, where the visual identity of products is crucial. Florence Chapin explores the topic in the context of a recent ruling by France’s Court of Cassation in the dispute between Van Cleef & Arpels and Louis Vuitton over the use of a four-lobed clover motif.

By Florence Chapin,
Van Cleef v Louis Vuitton: French court sides with luxury fashion house in clover motif dispute
EUIPO rooster trademark dispute, image of rooster in wild
News & opinion

EUIPO and FFF victorious in dispute over rooster figurative trademarks

In January 2025, the French Football Federation (FFF) successfully opposed an EU trademark depicting a highly stylised rooster similar to its distinctive logo. Florence Chapin examines the EUIPO rooster trademark opposition decision, the EU General Court's ruling and the implications for holders of figurative marks.

By Florence Chapin,
EUIPO and FFF victorious in dispute over rooster figurative trademarks
Online brand protection is important for e-commerce platforms, such as online marketplaces
Webinars & events

[Webinar] Online marketplace brand protection: Who is liable for the sale of counterfeit goods?

Who is liable for the sale of counterfeit goods on e-commerce platforms, such as online marketplaces? In our 14 November webinar, our experts took a deep dive into EU case law on liability for the sale of counterfeit goods online and share monitoring and enforcement best practices for online marketplace brand protection.

[Webinar] Online marketplace brand protection: Who is liable for the sale of counterfeit goods?
Novagraaf_signe de la main I LOVE YOU_marque emoji
News & opinion

‘I Love You’ emoji trademark devoid of distinctive character, says EUIPO

The Second Board of Appeal of the European IP Office (EUIPO) recently issued a decision confirming the refusal to register an emoji trademark representing ‘I Love You’. The EUIPO had refused to register the pictogram on the basis that it was unable to fulfil the essential function of a trademark, namely to indicate the origin of the products and/or services of a company.

By Laetitia Cardi,
‘I Love You’ emoji trademark devoid of distinctive character, says EUIPO