Welcome to Novagraaf

[Event] Join us at MARQUES 2025 in The Hague!

From the impact of AI on IP to strategies for addressing online counterfeiting and brand abuse, the discussions at the MARQUES Annual Conference promise to be as exciting as the host city. We hope to see you there!

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[Webinar] Expanding internationally?

Join our webinar on October 15 at 3pm CEST to obtain live insights on how to build an effective cross-border IP strategy.

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[White paper] Accelerating product development in fast moving consumer goods

Discover how to align patents, trademarks, designs and enforcement tools to drive innovation and reduce launch risk.

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[Newsletter] Receive our IP insights

Keep up-to-date with important developments in IP, upcoming events and our latest thinking by subscribing to our IP newsletter – Perspectives.

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Connecting IP perspectives

Looking to take your approach to IP management to the next level? Partner with us to benefit from business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.

About us

Our latest thinking

Growing through IP: Accelerating product development in fast moving consumer goods
Publications

[White paper] Growing through IP: Accelerating product development in fast moving consumer goods

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 
By Novagraaf Team,
[White paper] Growing through IP: Accelerating product development in fast moving consumer goods
News & opinion

IP rights and innovation: Connecting the dots between inventions and IP 

Intellectual property (IP) rights play a vital role in helping inventors protect and defend the names of products or services (trademarks), the aesthetic aspects of creations (designs) and the innovations themselves (patents). In this short guide, Matthieu Boulard examines the intersection between IP rights and the process of innovation.

By Matthieu Boulard,
IP rights and innovation: Connecting the dots between inventions and IP 

A global network of specialists

330+

IP professionals

N°1

Leading trademark representative in the EU, with the most EUTMs and IRs under management at EUIPO and WIPO

12,000+

Clients around the world

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