Global

How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.

Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics can tell us about the role of intellectual property in sports.

At the ECTA Annual Conference last month, Ingrid Mennens, Managing Director of Novagraaf Belgium, shared her insights on the hot topic of AI and IP. Here, we summarise some of the key talking points from her presentation.

In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.

Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.

Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks.

Download our latest white paper to discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.

After filing a national patent application, it may be desirable to seek protection for the invention that forms the focus of the application in other territories by utilising the right of priority. Marie Houppe and Kate McNamara set out the options.  

This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.

In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. We outline what it means for brand owners and global businesses.

Use of the Uniform Domain Name Dispute Resolution Policy (UDRP) is on the rise, with 2023 marking a record year for the UDRP complaint procedure. Marion Mercadier examines the data and explains what the dispute resolution policy is and when to use it. 

It cannot have escaped your attention that the Summer Olympic Games will start this 26 July in Paris, followed by the Paralympic Games on 28 August 2024. We’ve recapped the main IP dos and don’ts below to help you prepare your branding strategy for this important global event.