Global

In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.

Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.

Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks.

Download our latest white paper to discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.

After filing a national patent application, it may be desirable to seek protection for the invention that forms the focus of the application in other territories by utilising the right of priority. Marie Houppe and Kate McNamara set out the options.  

This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.

In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. We outline what it means for brand owners and global businesses.

Use of the Uniform Domain Name Dispute Resolution Policy (UDRP) is on the rise, with 2023 marking a record year for the UDRP complaint procedure. Marion Mercadier examines the data and explains what the dispute resolution policy is and when to use it. 

It cannot have escaped your attention that the Summer Olympic Games will start this 26 July in Paris, followed by the Paralympic Games on 28 August 2024. We’ve recapped the main IP dos and don’ts below to help you prepare your branding strategy for this important global event.

The Office of the US Trade Representative (USTR) has published its comprehensive annual review of online counterfeiting on marketplaces, with sites ranked in order of ‘notorious counterfeiting and piracy’. Marc-Emmanuel Mellet summarises its key findings. 

The Chinese Patent Office (CNIPA) has published new regulations implementing its Patent Law and new examination guidelines. Marion Bénetière outlines the main changes and their implications for companies planning to file patents in China.

As the excitement builds for the 2024 Olympic and Paralympic Games in Paris, companies across the globe are eager to share their enthusiasm and support for the world's largest sporting event. But, is it possible to do that legally if you are not an official sponsor of the Games?