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Publications

Best practices in trademark management: Setting the strategy

Corporate approaches to IP management have varied considerably over the years, driven in part by changes to business structures and practices, as well as to stakeholder understanding of the role and value of intangible assets. Download our trademark management white paper to find out how to build a trademark strategy that supports your business goals.

Best practices in trademark management: Setting the strategy
News & opinion

A strategy for domain names

Domain names play an important role in the sales and marketing activity of any organisation, but it’s all too easy to overlook the IP implications of registering and managing online channels. We set out points to consider when seeking to align domain name registrations with trademark rights.

A strategy for domain names

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