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The 2025 Annual Meeting of the International Trademark Association (INTA) will take place in San Diego, California, USA from 17-21 May. If you're attending, why not schedule a meeting with Novagraaf's delegation of IP experts?
Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.
As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.
Without trust in the accuracy, coverage and strategic relevancy of the trademark rights in your intellectual property portfolio, how can you be confident in your ability to protect and enforce your valuable brand assets? As part of a comprehensive trademark audit programme, trademark analysis will help your portfolio bloom in the coming year, says guest contributor Elena Galletti, Head of Trademark Services Architecture at Questel.
By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.
Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.
Costa Rica has become the latest country to join the list of EPO validation states after the European Patent Office and Costa Rica’s Ministry of Justice and Peace signed a historic agreement for the validation of European patents.
The Brazilian National Institute of Industrial Property of Brazil (INPI) officially joined the Global Patent Prosecution Highway (PPH) programme on 1 January 2025, offering applicants new opportunities to obtain patents more quickly and efficiently in the country.