Brand value is a key driver of merger and acquisition (M&A) activity, reflecting the growing importance of intangible assets. However, getting IP portfolios M&A ready requires in-depth, proactive work that many fail to carry out, potentially causing serious issues further down the line.
As a business grows, so too do the demands on its IP department. In an excerpt from our white paper, we set out the pros and cons of the fully in-house, fully outsourced and hybrid IP management models.
As the requirement to submit proof of use at the USPTO is different to practices in Europe, it can cause problems for brand owners looking to protect their trademarks in the important US market. Marianne Tissot and Marion Mercadier explain when evidence of use is required, and set out best practices for obtaining protection for trademarks in the US.
In the second of our articles focusing on brand protection on online marketplaces, Markus Rouvinen explains how the forthcoming Digital Services Act offers both opportunities and risks for brand owners seeking to protect their IP online.
To date, new Guidelines for Examination have been published by the European Patent Office (EPO) almost every November like premier wines. But, with 2020-2021 not a year like any other, the new guidelines were instead published in February, entering into force on 1 March. Sylvain Chaffraix sets out the changes.
The growth of e-commerce during the COVID-19 pandemic has placed the IP spotlight once again on brand protection on online marketplaces. Markus Rouvinen sets out how recent case law may offer new routes for brand owners to protect their rights on these platforms.
In response to a 2019 CJEU decision on collective marks, INTA has filed an amicus brief before EUIPO’s Grand Board of Appeal to set out its views on genuine use. Doddy Wolfs explains what the ruling and INTA’s submission could mean for owners of collective marks.
Forgetting to register a change of name or address on patent office records can be a potentially costly and time-consuming oversight, as Rose-Marie Ehanno and Paul Rolland explain.
With the ongoing COVID-19 crisis providing added incentive, consumers are increasingly turning to digital channels to access products and services. The recent phenomenon of influencer marketing offers both opportunities and pitfalls for brand owners, says Casper Hemelrijk.
Counterfeit purchases spike before holidays such as Christmas and during designated sales periods, such as Black Friday, Cyber Monday and the January sales.
Protecting patentable innovations in the US and EU is the foundation of many corporate patent portfolios. However, a first patent filing in the US can cause issues obtaining subsequent protection in Europe, as Nadège Lagneau explains.
Many companies estimate the health and relative worth of their IP portfolios based on size alone. However, those IP rights could be worth far less if the following checks and balances are not also considered.