Integrating the GDPR into the daily life of a business is a far from obvious matter. Developing employees’ awareness of the GDPR and training them to apply it to their daily work is a key element of the process. Anca Draganescu-Pinawin explains why.
You can’t escape memes on social media these days, so it’s no surprise to find that corporations are beginning to get in on the act.
Applications for non-traditional trademarks, such as sounds, smells and motion marks, make up only a small percentage of annual trademark applications in the EU. However, their importance is beginning to grow.
The English Premier League revealed this month that it had seized more than 160,000 counterfeit items, worth more than £5 million, in the past year.
Graffiti and, more broadly, street art was once considered more of a nuisance than an art form. While the circumstances of its creation may be legally ambiguous, street art has undoubted creative and monetary value.
A recent ruling by the Court of Justice of the EU has broadened the options for taking action against online trademark infringement, by giving trademark owners a wider choice of court, as Casper Hemelrijk explains.
Raising the profile of IP in corporate boardrooms is key to moving conversations away from acquisition cost and on to business potential, says Chantal Koller.
With an estimated three billion people using smartphones and other electronic handheld devices worldwide, the importance of obtaining IP protection for graphical user interfaces (GUIs) is only set to grow. Casper Hemelrijk offers advice on creating an effective protection strategy.
We all know that a recognisable and trusted brand name is a powerful asset with clear benefits in terms of customer recognition, loyalty and goodwill, reputation and market share. The challenge lies in quantifying and communicating that value.
The Court of Justice of the EU dealt the final blow to Red Bull’s trademark registration yesterday (29 July), after it agreed with the EU General Court’s 2017 decision that the colour combinations were not sufficiently ‘clear and precise’, and therefore not able to function as trademarks.
A well-maintained IP portfolio and, just as importantly, a well-maintained record of the IP portfolio can add significant value to a company, as well as making it an attractive proposition.
The trade in counterfeit alcohol threatens the safety of those that consume it, as well as the reputation of the rightful brand owner. In this article, we assess the threat and set out tools for protection.