It takes time, resources and money to create and launch distinctive and effective brands. But how can you be sure that the brand name you have chosen is really yours to use?
The Tokyo 2020 Olympic and Paralympic Games may have been postponed, but that hasn't stopped counterfeiters from trying to get in on the act, with fake medals recovered by the Tokyo Metropolitan Police earlier this month.
From registering “non-traditional” trademarks to proving “genuine use” of a mark, Chantal Koller shares strategies for protecting and enforcing brand assets across Europe.
In our webinar looking at patent management in challenging times, Cédric Gaspoz offered advice on reducing costs and driving efficiencies in patent annuities. Here, we summarise the guidance and tools discussed.
Support for diversity and inclusion or simply opportunistic 'rainbow-washing'? What does corporate use of the iconic PRIDE rainbow mean for the credibility of an iconic symbol?
Patent analytics can provide valuable insights into current risks and future trends across all types of industry sectors, including the mining and retail of diamonds, as François Grange illustrates.
A brand’s use of colour can be a strong identifying element, but registering colours as trademarks remains a challenge. Léa Chenain offers some advice.
Novagraaf’s Chantal Koller on how businesses can adapt their trademark registration strategies to make best use of the opportunities offered by the EU trademark system.
Businesses that manufacture and export their branded products out of China are advised to protect their trademarks in the country following a recent ruling by the Chinese Supreme Court.
Within nine months of the publication of the grant of a European Patent (EP), any person may file an opposition at the European Patent Office (EPO). It’s important to consider carefully the scope of any claim filed as part of an opposition or appeal procedure.
In Brompton Bicycles, the Court of Justice of the EU (CJEU) ruled that products that are shaped in such a way as to obtain a technical result are eligible for copyright protection. Casper Hemelrijk outlines the implications.
We often see opportunistic trademark applications during significant world events, but the Black Lives Matter movement has also thrown a light on racist and racially insensitive branding forcing real change, as Dan Halliday explains.