News & opinion

Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.

Discover when, how and where to start when protecting a design via the European and international design registration systems with our practical guide.

A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.

The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.

After filing a national patent application, it may be desirable to seek protection for the invention that forms the focus of the application in other territories by utilising the right of priority. Marie Houppe and Kate McNamara set out the options.  

This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.

With artworks, musical compositions and even literary texts now being created solely by artificial intelligence (AI), who owns the copyrights of such works? After a Czech court issues the first European ruling in an AI and copyright dispute, Niels van der Lee examines its implications for this fast-evolving field of IP law. 

As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?

You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.

In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. We outline what it means for brand owners and global businesses.

Intellectual property (IP) law is a dynamic and complex field of law. In this article, Valerie Annan gets back to the basics of IP education with a guide to the most important areas of IP law.

Undertaking a regular trademark audit ensures your brand portfolio remains relevant and robust in a rapidly changing market. Find out why and where to start.