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Haribo's EU trademark application for its Goldbears teddy bear was rejected by the EUIPO due to a lack of distinctiveness. Now the EU General Court has confirmed that the two-dimensional figurative trademark is too simple and too decorative to qualify for trademark protection, as Armelle Blachier explains.
Depuis le 1er octobre 2025, l’OEB autorise enfin le dépôt électronique de dessins en couleur ou en niveaux de gris dans les demandes de brevet européen. Une avancée majeure vers la numérisation des procédures et une meilleure précision visuelle des inventions, notamment dans les sciences du vivant.
With Halloween just around the corner, it can be fun to get spooked. However, when it comes to trademark protection, you don't want to be...
Premier Inn has successfully defended a trademark infringement case brought by easyGroup concerning the use of the phrase ‘rest easy’, highlighting the limits of trademark protection where commonly used language is involved and reinforcing the importance of context and consumer perception in brand disputes.
In June 2025, the Paris Court of Appeal ruled in favour of luxury watchmaker Rolex in a longstanding dispute with Pinel et Pinel over its watch winders, finding Pinel liable for unfair competition, misleading commercial practices and parasitism, as Florence Chapin explains.
The copyright cases featuring the Tripp Trapp highchair are increasing. Discover what the rulings reveal about the limits of copyright protection in the EU.
Discover answers to frequently asked questions about international growth and intellectual property (IP), from how to create a robust international IP strategy to how to achieve global IP protection cost-effectively.
The General Court of the EU has confirmed the partial revocation of the Airbnb trademark for ‘advertising services’ (class 35), finding that a business promoting its own offerings does not constitute an ‘advertising service’ aimed at third parties – a key legal lesson for branding strategies.
Following a recent decision by the Swiss Federal Administrative Court confirming that an artificial intelligence (AI) system cannot be the inventor of a patent, Robert Balsters explores the legal and practical realities of AI-assisted inventions and the future of AI patent inventorship.
After its patent rights expired, the owners of the iconic Rubik’s Cube attempted to use trademark registrations to extend its protection. After decades of disputes, its black and white trademark and now its colour trademark have been found invalid, as Volha Parfenchyk explains.
The recent SKE v BB Crystal Bar trademark dispute in the UK emphasises the importance of robust and relevant evidence when seeking to establish goodwill, as Farhan Kazi explains.
From trade tariffs to changing import regulations, geopolitical uncertainty can cause many issues for international companies. At such times of change, intellectual property offers stability and protection, as Michaël Sumer explains.