![](/sites/default/files/styles/172x172/public/2022-07/pexels-daria-shevtsova-1619488.jpg?itok=SHYRt6NI)
News & opinion
Hailey Bieber faces opposition to Rhode trademark in the US
Model and socialite Hailey Bieber is just one of a long list of celebrities to have registered trademarks to maximise the brand and business opportunities that can come with fame. But fame alone is not enough to guarantee a straightforward trademark registration.