Strategy

Social media networks provide an opportunity to reach and interact with customers in new and, often, more effective ways. But these opportunities are not without risks.

In today’s budget-focused boardrooms, trademark attorneys need to show that the legal rights that protect those brands aren’t unnecessary costs, but instead add value to the business.

The production and trade of counterfeit goods in and from the People’s Republic of China is the thorn in the side of many well-known brands, but it’s not only the global giants that are affected.

Patents, trademarks, designs and other forms of intellectual property (IP) play a key role in the success of all modern businesses.

Professor Daryl Lim, keynote speaker at Novagraaf’s January event ‘An Evening at the Embassy’ in Washington, DC, on the importance of fostering understanding and dialogue between IP stakeholders.