Keep up-to-date with important developments in IP,  upcoming events and our latest thinking by subscribing to our IP newsletter - Perspectives.

News & opinion

Lipstick brings 3D trademarks back to life

Assumptions that the shape mark is dead may have been overturned this month, after the General Court of the EU found the shape of a lipstick suitable for trademark protection. While it is not easy to protect characteristics such as shapes under EU trademark law, the recent judgement provides hope for companies wishing to protect design elements or other features of their products.

By Frouke Hekker,
Lipstick brings 3D trademarks back to life

For more information, please contact us