Insights

A Canadian brewery and a New Zealand leather shop have both been caught out this month after using a Māori word as a brand name that has quite a different meaning to the one they had originally intended.

The Tokyo 2020 Olympic and Paralympic Games may have been postponed, but that hasn't stopped counterfeiters from trying to get in on the act, with fake medals recovered by the Tokyo Metropolitan Police earlier this month.

From registering “non-traditional” trademarks to proving “genuine use” of a mark, Chantal Koller shares strategies for protecting and enforcing brand assets across Europe.

In our webinar looking at patent management in challenging times, Cédric Gaspoz offered advice on reducing costs and driving efficiencies in patent annuities. Here, we summarise the guidance and tools discussed.

Support for diversity and inclusion or simply opportunistic 'rainbow-washing'? What does corporate use of the iconic PRIDE rainbow mean for the credibility of an iconic symbol?

Patent and trademark offices are adapting their working methods in light of the coronavirus pandemic. Read our overview of changes to procedural requirements, timeframes, channels of communication and other impacts on IPOs in Europe and worldwide. 

The UK IPO's period of 'interrupted days', which resulted in the extension of most deadlines, ends today (29 July 2020). However, aware of the effect of the coronavirus pandemic on applicants and proprietors of intellectual property rights, the Government has introduced a new statutory instrument making temporary amendments to the patent, trademark and design fee rules.

Patent analytics can provide valuable insights into current risks and future trends across all types of industry sectors, including the mining and retail of diamonds, as François Grange illustrates.

A brand’s use of colour can be a strong identifying element, but registering colours as trademarks remains a challenge. Léa Chenain offers some advice.