How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
Although its implementation date continues to be delayed, the proposed Unitary Patent system promises a simpler and more cost-effective route to patent protection in and across the EU member states. We set out the answers to some frequently asked questions.
IP strategy is best considered at the start of research and development (R&D). The first step is choosing the IP approach to take during product development. Novagraaf’s Mark Suddaby explains the options.
The research and development (R&D) process can require considerable investment in both time and money.
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.