EU

As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?

You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.

Is posting a mark merely communication, or does it constitute actual evidence of use? We examine a recent EU ruling on trademarks and social media.

In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. We outline what it means for brand owners and global businesses.

Intellectual property (IP) law is a dynamic and complex field of law. In this article, Valerie Annan gets back to the basics of IP education with a guide to the most important areas of IP law.

Undertaking a regular trademark audit ensures your brand portfolio remains relevant and robust in a rapidly changing market. Find out why and where to start.

Use of the Uniform Domain Name Dispute Resolution Policy (UDRP) is on the rise, with 2023 marking a record year for the UDRP complaint procedure. Marion Mercadier examines the data and explains what the dispute resolution policy is and when to use it. 

After registered protection is obtained, how can an IP right holder further develop and strengthen a brand? One way is by developing a family of marks.

The EU Intellectual Property Office (EUIPO) and Taxation and Customs Union (DG TAXUD) have published their annual report on seizures of counterfeit goods in the European Union. Here, we summarise some of its key findings.

While slogans are a widely used advertising and branding tool, they are not easy to protect as trademarks in the EU due to their often-laudatory nature, as Perrine Waendendries explains. 

With sponsorship of major events, such as this summer’s Olympic and Paralympic Games, costly and highly competitive, many companies seek other ways to grab the public’s attention. But ‘ambush marketing’ can pose risks as well as opportunities, as Maxime Schoots discovers. 

As sports lovers worldwide eagerly await the launch of the 2024 Olympics and Paralympics in Paris this July and August, a complex game of IP protection is unfolding behind the scenes, as Frouke Hekker discovers.