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Fly blue ruling
News & opinion

Trademark opposition success for Air France KLM in Flying Blue trademark case

Air France KLM has successfully brought EU trademark opposition proceedings on the grounds of likelihood of confusion for the trademark ‘Flying Blue’ and the domain name flyingblue.com, as used for the airline's frequent flyer programme. Frouke Hekker outlines the EUIPO ruling and explains how likelihood of confusion is assessed.

By Frouke Hekker,
Trademark opposition success for Air France KLM in Flying Blue trademark case