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News & opinion
Trademark enforcement strategies for brand owners
A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.
News & opinion
Pablo Escobar and trademark ethics
The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.
News & opinion
Countdown to INTA 2024: The business of innovation
This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.
Hot topics
AI inventions: The importance of description, EPO Guidelines and practical considerations
Achieving sufficiency of description can be challenging for patent applications for AI inventions. What can we learn from the EPO Guidelines for Examination?
News & opinion
Eco, sustainable, natural, organic… who can register "green" trademarks?
As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?
News & opinion
Beyond borders: Exploring the international trademark filing system
You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.
Hot topics
Trademarks and social media: Simply communication or evidence of use?
Is posting a mark merely communication, or does it constitute actual evidence of use? We examine a recent EU ruling on trademarks and social media.
News & opinion
Lifestyle v Amazon: A milestone for online cross-border trademark infringement
In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. We outline what it means for brand owners and global businesses.
News & opinion
IP education: Master the basics of intellectual property
Intellectual property (IP) law is a dynamic and complex field of law. In this article, Valerie Annan gets back to the basics of IP education with a guide to the most important areas of IP law.
News & opinion
Time for a trademark audit?
Undertaking a regular trademark audit ensures your brand portfolio remains relevant and robust in a rapidly changing market. Find out why and where to start.
News & opinion
Domain names and the UDRP complaint procedure
Use of the Uniform Domain Name Dispute Resolution Policy (UDRP) is on the rise, with 2023 marking a record year for the UDRP complaint procedure. Marion Mercadier examines the data and explains what the dispute resolution policy is and when to use it.