You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.
Beyond borders: Exploring the international trademark filing system
Is posting a mark merely communication, or does it constitute actual evidence of use? We examine a recent EU ruling on trademarks and social media.
Trademarks and social media: Simply communication or evidence of use?
In a recent trademark decision in the UK, the Supreme Court considered what constitutes targeting in relation to cross-border e-commerce and infringing use of UK and EU trademark rights on global online marketplaces. Laura Morrish outlines what it means for brand owners and global businesses.
Lifestyle v Amazon: A milestone for online cross-border trademark infringement
Intellectual property (IP) law is a dynamic and complex field of law. In this article, Valerie Annan gets back to the basics of IP education with a guide to the most important areas of IP law.
IP education: Master the basics of intellectual property
Undertaking a regular trademark audit ensures your brand portfolio remains relevant and robust in a rapidly changing market. Find out why and where to start.
Time for a trademark audit?
Use of the Uniform Domain Name Dispute Resolution Policy (UDRP) is on the rise, with 2023 marking a record year for the UDRP complaint procedure. Marion Mercadier examines the data and explains what the dispute resolution policy is and when to use it.
Domain names and the UDRP complaint procedure
After registered protection is obtained, how can an IP right holder further develop and strengthen a brand? One way is by developing a family of marks.
Brand development and IP: Building your family of marks
The EU Intellectual Property Office (EUIPO) and Taxation and Customs Union (DG TAXUD) have published their annual report on seizures of counterfeit goods in the European Union. Here, we summarise some of its key findings.
EU publishes latest statistics on counterfeit goods seizures
While slogans are a widely used advertising and branding tool, they are not easy to protect as trademarks in the EU due to their often-laudatory nature, as Perrine Waendendries explains.
The challenge to protect slogan trademarks in the EU
With sponsorship of major events, such as this summer’s Olympic and Paralympic Games, costly and highly competitive, many companies seek other ways to grab the public’s attention. But ‘ambush marketing’ can pose risks as well as opportunities, as Maxime Schoots discovers.
Ambush marketing: Harmless fun or harmful IP infringement?
As sports lovers worldwide eagerly await the launch of the 2024 Olympics and Paralympics in Paris this July and August, a complex game of IP protection is unfolding behind the scenes, as Frouke Hekker discovers.
Countdown to the 2024 Olympics: How to navigate the IP Game
As the excitement builds for the 2024 Olympic and Paralympic Games in Paris, companies across the globe are eager to share their enthusiasm and support for the world's largest sporting event. But, is it possible to do that legally if you are not an official sponsor of the Games?
[Webinar] On your marks: How to face the IP challenges of the 2024 Olympic & Paralympic Games