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Fly blue ruling
News & opinion

Trademark opposition success for Air France KLM in Flying Blue trademark case

Air France KLM has successfully brought EU trademark opposition proceedings on the grounds of likelihood of confusion for the trademark ‘Flying Blue’ and the domain name flyingblue.com, as used for the airline's frequent flyer programme. Frouke Hekker outlines the EUIPO ruling and explains how likelihood of confusion is assessed.

By Frouke Hekker,
Trademark opposition success for Air France KLM in Flying Blue trademark case
plusieurs portes de couleur
News & opinion

Likelihood of confusion is based on the relevant public’s understanding, rules EU General Court

In December 2022, the EU General Court discussed the assessment of the likelihood of confusion in the context of the dispute between the holders of the ‘Well and Well’ and ‘WellBe Pharmaceuticals’ trademarks. Florence Chapin sets out its conclusions

By Florence Chapin,
Likelihood of confusion is based on the relevant public’s understanding, rules EU General Court